Gerald Lauderdale, known to many as Cub, died Tuesday, February 12, 2019 at Rivercrest Long-Term Care Facility in Concord at age 90. He was born on November 27, 1928 to Vance and Katharine Browne Lauderdale and grew up in Short Hills, N.J. He was the brother of the late Vance Lauderdale, Jr.
After graduating from Deerfield Academy and Harvard (class of 1950) he served in the army in Korea as 1st lieutenant and was awarded the Bronze Star for meritorious service. In 1952 he married Lydia (Stone) of Providence R.I. and upon discharge from the army settled briefly in Boston, then became a long time resident of Concord, MA. with summers spent in Nonquitt, MA.
He began his career working in industrial sales at Baldwin-Lima-Hamilton in Waltham, then to the advertising business at Humphrey Browning MacDougall in Boston where he was in charge of the Parker Brothers account. He was public relations director at Dana-Farber Cancer Institute at its beginning and was in charge of their first annual report. He was on the board of the National Braille Press for 15 years.
He was class agent for Deerfield Academy from 1963 until 2016. At Harvard he sang with the original Krokodiloes and was vice president of the Spee Club, one of the first gender neutral final clubs. A member of the John Harvard Society he was also secretary of his class committee for recent reunions. He was a loyal member of Trinity Church, Concord where he volunteered in the soup kitchen program. He also participated in Meals on Wheels, the American Cancer Society's Road to Recovery program and served on the Concord town finance committee.
Cub's great love was sailing. He enjoyed many cruises with family and friends from Maine to the Caribbean and travel abroad on tours. He also enjoyed tennis, golf and swimming and was a member of the Concord Country Club for many years.
He is survived by his wife Lydia, his three children, Anne and her husband Calvin Lee of Fairfield, CT, Gerald Jr. and his wife Josephine of Methuen, MA, Randy and his wife Marijean of South Dartmouth, MA, and two grandchildlren, Katherine Lauderdale of Philadelphia and Stone Lauderdale of New York City and many nieces and nephews.
Friends and family will gather to honor and remember Gerald on Saturday, February 23, 2019 at 11:00 am in the Trinity Church, 81 Elm Street, Concord.
In lieu of flowers donations in his memory may be made to:
The National Braille Press
88 Saint Stephen Street
Boston, MA 02115.